Hello and welcome,
My name is Katrina Haney and I am a writer. I can write anything from white papers to poetry and everything in between.
I am a retired family therapist, relationship counselor, and life coach.
Currently I am a digital copywriter.
A digital copywriter is responsible writing persuasive content for web pages meant to encourage them to take a particular action, as opposed to content writing which is meant to educate. However, digital copywriters may also write informational copy such as product descriptions, brand information or newsletter articles.
A brief Summary of how I can help you with your copywriting needs:
1) I am certified in writing Case Studies, i.e. Success Stories or Happy Customer Stories. (See more information below)
2) I am certified in UX copywriting, which means I can help you with your website content, your email messages, your newsletters, or any other copy that is website related, keeping the experience of the user in mind overall. (See more information below)
3) I have had special training in writing newsletters. If you don't have one, I can help you create one. If you are doing your newsletters yourself, I can definitely help you by taking that off your hands and freeing you to do the business of your business.
4) I am soon to be a site audit specialist. If your website isn't performing as well as you would like, I know what to look for, and I can help you make the changes that will take care of your problem.
5) I am currently in a program to learn the ins and outs of writing for the B2B market.
6) My Years of University Training in Psychology coupled with my years in the field means that I can find the best way to communicate with your particular audience and write specifically for them.
7) All of my copywriting training has been through the American Writers and Artists Institute (AWAI,) in programs led by instructors who are top in their particular areas of expertise and who are all among the most sought-after writers in their areas. But don't believe me, believe what they say themselves:
"Vital Resources for Marketers, Creative Directors, Business Owners, and More …
"AWAI is known in the industry as the go-to resource for Marketers, Creative Directors, Business Owners, and others like you looking for the right copywriter to help you build your opt-in mailing list, get your targets to open your emails, drive organic traffic to your website, convert your website visitors to buyers, and increase the response rates on all your promotions. Let AWAI help you skyrocket your company’s success!"
And:
"Advisory Board: Expert Copywriters, Marketers and Business Owners
"AWAI is proud to boast an Advisory Board of some of the world’s top experts in every area it publishes. Experts in skills like copywriting, marketing, and content writing, as well as experts in changing careers, building a freelance business, achieving wealth, setting goals, and more."
In Conclusion:
I am re-entering the workforce after a number of years in retirement because, among other things, retirement is boring. Since I love writing, I chose to get an exemplary education in copywriting through AWAI. I also very much love doing research, which is often a large part of copywriting. I have a lifetime background in understanding people. All of this means that I am confident that I can handle any of your copywriting needs, and perform them to the highest standards.
Case studies, also variously known as success stories or customer stories, are most often used to nurture prospects and convert leads.
So, what exactly are case studies? Case Studies are created by an organization that wants to showcase the positive experiences of a happy client or customer, somewhat like a testimonial but quite a bit more detailed.
It’s the actual story of their need before they purchased the product or service, why they are happy with their purchase, and how their life has been helped because of it, presenting the exact results the customer experienced.
The copywriter will interview the customer to get all these details and will then write it all up in story form. People love stories. They read them much more often than other types of web copy.
Case studies are typically high performing content.
A survey done in 2021 found that among B2B marketers specifically, 68% of them used case studies in the past year, and 23% of them said that case studies were the highest performing type of content for them.
So it is easy to see why case studies have become so important, and why they can help your business grow.
My Training
I was very fortunate to have Casey Hibbard as my case study instructor. Casey is a master of case studies. She's also the author of the first book on creating and leveraging customer Stories called Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, geared to helping marketers turn their satisfied customers into their most powerful sales and marketing assets.
From her start doing case studies in 2000 until now, Casey has captured well over 1000 case studies, helping businesses grow through the voices of their happy customers.
Casey has taught hundreds of writers like me, teaching us all of her time tested practices for interviewing and capturing compelling customer stories, and how to smoothly manage the project from start to finish.
And despite how busy she is, Casey is always there to help us if we have any questions.
Call me or drop me a line and let’s get together and discuss how your happy customer stories will contribute to the growth of your business.
User Experience (UX) writing is the process of creating copy for a website that is both useful to visitors and makes the website easier to use.
Copywriters as yet untrained in UX, no matter how good they may be, are trained to create copy for websites and landing pages with the express purpose of attracting leads and turning them into revenue. Without UX training they will not know how to write with the user in mind.
However, UX trained writers can create that same copy so as to make websites more intuitive and enjoyable for the user, which in turn will increase the user’s confidence and satisfaction with the entire experience.
And that, in turn, will attract more leads and increase sales.
UX copywriters are in high demand at present because the concept of writing for the user has only begun to take off in the last decade.
If you need a copywriter for any copy whatsoever, whether that is for your website, landing pages, email messages, newsletters, or anything else written for customers or prospects to read, then you NEED to hire a UX trained copywriter, whether that be me or someone else.
Otherwise you will be hiring a UX copywriter to rewrite it within five years.
My Training
As with case studies I had the very good fortune to study UX copywriting with Heather Robson, who is a master of the craft. During the two-month program, Heather took us step-by-step through the process of writing effective UX copy and taught us how to successfully apply these skills so that we can help our clients build their business by raising customer satisfaction and confidence.
Heather is also the managing editor of AWAI’s publication "Digital Copywriter," formerly known as the "Wealthy Web Writer."
Even though she has a lot on her plate, Heather always makes herself available to us to answer questions or help us when we need it.
One Important Example
I would like to relay a story that we learned about in class.
One of the very first companies to care about user experience was Amazon. They spent a lot of money in testing customer behavior. At one point they found that many people were putting things in their cart and then abandoning them. They were totally puzzled. They just couldn’t figure out why this is happening.
So they tried looking at the problem from the customer’s perspective, and they found something amazing. It all boiled down to one little button.
They discovered that as the user went through the purchasing process, there was one particular point where everyone was abandoning their carts, which was after they were through shopping and were ready to pay.
The problem turned out to be a button that said, “register.”
They surmised that apparently the customer got confused about what “register” meant, and so they just shrugged and moved on.
Amazon reworked the steps after that discovery so that people could purchase something without having to register.
Because of that single change on one button, their sales the following calendar year increased by $300 million.
That button will forevermore be known as the $300 million button.
If the copy on one little button can make that kind of an impact, what do you suppose a whole website and its accompanying emails, messages, newsletters, sales pages, landing pages etc., optimized to meet UX standards, could do for you?
